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Online slots lead supplier Play’n GO has extended its push into the North American market by adding gaming giant BetMGM to its list of partners in New Jersey.
According to the agreement, Play’n GO will sponsor the casino operator’s offering in New Jersey using its vast catalog of popular slot games. Play’n GO acceded to dispense a premium selection of its most impressive slots.
BetMGM players that live in the state will be able to access the online slot supplier’s classic titles along with the newer releases. Due to this, clients in New Jersey will be able to play some of Play’n GO’s most popular games like Ankh of Anubis, Cash Pump, Cat Wilde And the Lost Chapter, Blinged, and several others,
The partnership will reportedly go further than the shores of New Jersey. The companies revealed plans to expand into other regulated states in the U.S. by launching Play’n GO’s titles in the locations.
BetMGM announced Michigan as its next target in the near future. Earlier this year, Play’n GO obtained a B2B license in Michigan. The move allowed the renowned online slots supplier to successfully enter the U.S. market and supply its Michigan partners with a selection of popular games.
Both organizations are excited about the partnership due to how much it will benefit them on different fronts. Play’n GO’s deal with BetMGM will aid the casino operator in keeping its patrons entertained with the many thrilling gaming experiences the online slot supplier has to offer.
On the other hand, Play’n GO will be able to broaden its reach in the U.S. and further deepen its imprint in North America.
The Chief Commercial Officer of Play’n GO, Magnus Olsson, spoke on the New Jersey collaboration. He noted that the gaming entertainment provider had been in the U.S. for merely a few weeks but already had the attention of local players.
He further referred to BetMGM as a trusted brand in US gaming and said that Play’n GO aimed to be the choice casino entertainment supplier within the region’s several regulated jurisdictions.
“We’ve only been live in the US for a few short weeks, and we are already gaining significant momentum. BetMGM needs no introduction as one of the most trusted names in US gaming,” Olsson said.
“This partnership gives a large New Jersey audience access to some of the most popular online slots in the world, including Book of Dead.”
Play’n GO made its debut in New Jersey in September after entering the Michigan market. The move was made possible via its content partnership with PokerStars. With the collaboration, it was able to build on the company’s Michigan license, which it acquired in July.
Play’n GO is among several casino brands that recently began operations in the Garden State. Others include PlayStar Casino as well as EveryMatrix game titles.
Play’n GO also introduced its online casino titles to other places in North America, like Canada, earlier this year. It launched in newly regulated Ontario, Canada’s most populous province.
“This is a hugely exciting time for Play’n GO in North America. We recently exhibited at G2E for the first time, and our content is already performing strongly in New Jersey and Ontario. We are absolutely focused on ensuring Play’n GO becomes the casino entertainment supplier of choice in regulated markets across the region, as it already is in Europe and Latin America,” Olsson went on.
Play’n GO is currently one of the lead slot suppliers in both Europe and Latin America. As such, the company is searching for ways to expand and replicate its success in the U.S. market.
To achieve this, Play’n GO aims to continue signing partnerships with major U.S. operators and releasing hit games. The company released ImmorTails of Egypt in September this year. The slot game has a cat theme with an ancient Egyptian vibe.
BetMGM, on its part, recently debuted a new advertising campaign that had Oscar-winning actor Jamie Fox along for the ride. The campaign was dubbed “It’s On” and will be aired in episodes on the Thursday Night Football NFL slot. Other famous faces in the episodic series include Vanessa Hudgens, Wayne Gretzky, Kevin Garnett, Barry Sanders, and Jalen Rose.