Online casino PlayStar debuts in New Jersey

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PlayStar, the global online gaming provider and iGaming platform, has expanded further into regulated markets in the United States with its latest debut in New Jersey.

The iGaming solutions provider prepares to provide a distinctive online casino experience for players in New Jersey by utilizing strategies like personalization, customer service, and creating more features to further engagement.

PlayStar previously created a four-year alliance founded on a revenue share model with the Gaming Innovation Group (GiG). The agreement ensured the gaming company acquired a flexible technology that is now highly beneficial in its quest to expand further in the US.

The CEO of PlayStar, Per Hellberg, welcomed the growth into new territories and described the newest expansion as a major achievement for the leading gaming provider company. Although the gaming company is in its early stages of development and growth, PlayStar already shows confidence in taking on new regulated markets alongside its advanced GIG platform.

“There has been a tremendous amount of work put into getting this far, and to now be live in New Jersey is a major milestone,” said Hellberg.

“Of course, to have a great product you need a great platform and we’re very pleased with how the GiG platform has helped to bring our product vision alive. It’s only early days, but we’re seeing great numbers and confident we can build on that as we ramp up in New Jersey.”

PlayStar has set the record and goal of aggressively setting itself apart from other gaming enterprises by becoming the top gaming provider in all jurisdictions in the US.

Its recent debut in New Jersey revealed the gaming revenue percentage increased by 31%, as reported by the regulatory body, the New Jersey Division of Gaming Enforcement (DGE).

The online gaming provider’s connection with the GiG platform completely ensures a seamless transition into multiple regulatory markets. Furthermore, as GiG is “built on a nimble and agile technology” and retains expert gaming experience, this allows PlayStar to benefit majorly and also allows operators to grow exponentially in multiple jurisdictions globally.

The Chief Executive Officer of GiG, Richard Brown, had shown delight at GiG’s participation in PlayStar’s growth ambition and product development. The partnership between the two leading gaming enterprises will further solidify PlayStar’s position in the regulated markets of New Jersey and ensure players and local operators enjoy the benefits that follow the expansion.

“From the beginning of our agreement, we at GiG have been impressed with the extremely strong product vision at PlayStar, backed by what is a very experienced industry team,” he said

“We’re delighted that our technology has played a central role in the New Jersey launch, and can be proud that, as PlayStar establishes themselves as a strong and innovative igaming brand in the US, the success of our partnership will further demonstrate and drive our ambition to be the platform partner of choice for operators in regulated markets.”

Although the partnership with PlayStar gaming company has been veritably successful and reveals more signs of progress in the future, GiG has recently attained another milestone in Latin America by obtaining an interim authorization from the gambling regulator, the Pennsylvania Gaming Control Board.

Furthermore, the GiG-powered sportsbook solutions provider created a partnership with the luxurious Atlantic City gambling house, Ocean Casino Resort, allowing the game developer to create a clear path into regulated markets in the state of New Jersey and provide unique gaming content to local operators.

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