Gamblers in New Jersey have one more option when it comes to online gaming, thanks to the launch of the PointsBet Casino app last week. The global iGaming operator’s proprietary online casino platform went live in the Garden State on Friday, after getting a nod from the NJ Department of Gaming Enforcement (NJDGE).
The newly launched PointsBet NJ casino is tied to the operator’s existing online sportsbook platform, making it possible for players to enjoy both sports betting and casino gaming from the same account.
Celebrating the successful launch, PointsBet’s Managing Director and Group CEO Sam Swanell said:
“We are thrilled to be able to expand our iGaming presence in the United States and bring our proprietary online casino product to the robust New Jersey Market. The continued growth of our iGaming presence further advances our ability to acquire and retain premium clients, complimenting our existing sports wagering products.”
The company’s President of Product and Technology, Manjit Gombra Singh, also commented on the achievement, applauding the firm’s igaming team for the successful roll out.
“I am proud of our igaming team for a successful expansion into New Jersey following what has been a tremendous introduction of our proprietary online casino product in Michigan,” said Singh.
“We are excited for what the future holds and welcome the opportunity to continuously improve and expand the online casino presence at PointsBet.”
NJ marks the second US state for the operator’s iGaming product, after Michigan. The group now joins other operators like Golden Nugget, DraftKings, BetMGM, Caesars, FanDuel, Unibet, and Mohegan Sun in the highly competitive New Jersey online casino market.
PointsBet continues to target US expansion
The debut of the PointsBet online casino in NJ is a big step in the company’s US expansion plan.
In its investor presentation in April this year, the company noted that iGaming has the potential to offer a significantly larger opportunity than sports betting, citing the revenue generated by the two verticals in New Jersey and Pennsylvania in 2020.
According to PointsBet, the revenue brought in by online casino gaming far outpaces sports wagering in states where both verticals are legal, seeing that it accounts for 66% to 75% of the total gambling revenue in those jurisdictions.
Banking on these numbers, the group has revealed plans to debut its mobile casino app in several more US states as it continues working on strengthening its online presence in the country.
So far, PointsBet has secured market access deals that will see it launch its online casino offering in Pennsylvania, West Virginia, and Arizona, among other states.
A look at the PointsBet NJ online casino app
PointsBet Casino NJ is licensed through Bally’s Atlantic City.
As already mentioned, the online casino product is integrated with the operator’s sports betting platform.
The site is accessible in instant-play mode on both desktop and mobile, and players can also download the casino app to their Android and iOS devices for a better experience.
Under the state’s internet gaming law, PointsBet Casino can offer a wide variety of games to its customers, including online slots, blackjack, roulette, progressive jackpots, baccarat, video poker, scratch cards, bingo slots, and keno.
Currently, the site is only offering a limited selection of games by IGT, but players can expect to see more titles and providers in the catalog as they get approved.